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Topics & Tips
Business Tips
8 Ways to Gain Expert Recognition
No matter what business you are in, it always helps to
be seen as an expert. If you were calling someone to fix
a drain or sell your house you would approach the person
that you saw as most credible and reputable in that area
of expertise.
To become an expert takes hard work and experience. It
can involve study or the honing of practical skills. It
demands high standards of work. But after all this
effort, will you be perceived as an expert? If you feel
you've earned the mantle of expert but are not
recognized as one, here are eight ways to start
establishing your reputation.
1. Publish a book or series of reports or articles
The internet has made this much easier. You can now
create an ebook that can be downloaded without having to
involve a publisher. There are ezine owners always
looking for good quality articles and reports for their
ezines. A well-written book or series of articles will
establish your reputation as an expert in your field.
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2. Publish a newsletter
Set a newsletter up on the internet and distribute it to
your customers. This is an excellent way to regularly
keep your name in front of your prospects as an
authority on your subject.
3. Write press releases
Used correctly these can gain you a lot of positive
publicity. Make sure the press release looks like
newsworthy information and not like an advertisement.
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4. Create a website
Set up a user-friendly website that will appeal to
customers and you have expanded the reach of your
reputation. Keep it timely and informative, and people
will continue to return to your site. If you don't know
how to set up a website there are plenty of web
designers who do. Alternatively enquire at a college
teaching website design. Some students might want to
build a portfolio.
5. Join associations
If you are a member of an association, it will enhance
your credibility. But don't just be a member. Be an
active member. This will build your reputation among
your peers and lead to useful introductions. Membership
can have many benefits, and it will certainly keep you
up to date in your field.
6. Networking
You can boost your reputation and influence by speaking
to the right people. Keep your name in front of your
prospects. Organize mutually beneficial ventures. You
cannot predict what may come from a contact so make as
many as you can.
7. Public Speaking
Even speaking to a local group of people can establish
you as an expert and get you referrals that may lead to
a wider audience. If you are not sure you can speak in
public, preparation and rehearsal are the keys to
success. Make sure your presentation is aimed at the
right level, follows a sensible sequence and will not
sound like a dry textbook-like monologue. Write your
main points on small cards so you are not relying solely
on your memory and start in front of a small audience.
8. Teach workshops or seminars
If you have knowledge that people would like to tap into
you can pass on your expertise. If your presentation is
well planned you will be seen as an authority in your
subject. You will also meet people who are likely to
recommend you to others. If you are teaching a hot topic
you will also be gaining a useful income stream.
Any of these methods will start building your reputation
as an expert. Use them all correctly and you will gain
the sort of reputation that will have potential clients
approaching you without having to seek them out.
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